Subscribed Newsletter: Embracing the ‘divinely disgruntled’ customer

A new survey from The Subscribed institute and The Harris Poll shows consumers want monetization options. Lots of them.

Embracing the 'divinely discontent' customer

"One thing I love about customers is that they are divinely discontent. Their expectations are never static – they go up. It's human nature. We didn't ascend from our hunter-gatherer days by being satisfied. People have a voracious appetite for a better way, and yesterday's 'wow' quickly becomes today's 'ordinary.'" Then-CEO Jeff Bezos wrote those words in a 2017 letter to Amazon shareholders. His message perfectly encapsulates the customer experience. What works for them today might not work for them tomorrow. That couldn't be more true for businesses with recurring relationships like subscriptions with their customers. A new report furthers this point. The Subscribed Institute, in partnership with The Harris Poll, surveyed 2,084 adults in the U.S. to share their consumption habits and preferences. And what do they want? Options. Lots of options. READ MORE Subscribed is presented to you by Zuora. The opinions expressed are personal opinions, not those of the company. The companies mentioned in this newsletter are not necessarily Zuora customers. Zuora Inc. 101 Redwood Shores Parkway, Redwood City, CA 94065 Mail: info@zuora.com | Phone: (800) 425-1281 © 2024 Zuora Inc. All Rights Reserved. Forward to a Friend If you wish to update your email preferences, visit our Subscriber Portal, or unsubscribe from future emails.

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