Subscribed Newsletter: Bundling, Unbundling, Rebundling: Lessons from Streaming Media

It's not a trend, it's a rhythm of commerce.

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Bundling, Unbundling, Rebundling: Lessons from Streaming Media

A funny thing is happening in living rooms right now. People are looking at their monthly credit card bills—Netflix, Disney+, Hulu, Max, Peacock, Apple TV+, Amazon Prime—and saying: "Wait a second. This feels exactly like cable all over again." They're right.   After over a decade of unbundling in streaming media, the bundle is back.

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