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In my last column, I discussed how AI paywalls dramatically outperform paywalls operated by teams of expert editors. That invited some skepticism (eg. "How does the AI know when a big story breaks?"), so let's drill into how these new paywalls work, and let's see if we can identify some insights beyond the media industry into technology and AI in general. How does a system learn, evolve, and react to changing conditions in real time? Well, how do you do it? You can't just passively receive signals. You also have to transmit some of your own. These new paywalls are constantly monitoring and reacting to new traffic sources and patterns. But crucially, they also send out their own signals in order to learn and adapt, much like bats use echolocation. Here's where things get a little random. | | |
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