It's not looking too good for subscriptions right now: News sites are dropping their paywalls, streaming services are turning to ads (and into cable), and there's even noise of SaaS companies abandoning the model.
What's going on?
Over a decade ago, this community heralded the shift to the Subscription Economy as the future of business, with its customer-centric mindset and recurring relationships and revenue. Fast forward to 2024, let me just officially declare what we all know, we are through the shift. We're on the other side. You, this community, helped create this new world — and it's become our new normal. These new "customer-centric" business models, including subscriptions, are now ubiquitous.
But a year ago, a new phrase entered our lexicon: subscriber fatigue. Consumers are overwhelmed with the multitude of subscriptions they're expected to maintain. Some businesses discovered that they have more SaaS applications than employees. Everyone is reassessing the value they get from these products. Profits are down. Churn is on the rise.
So does this mean the Subscription Economy is over?
Of course not. It's simply entering a new phase. | | | | Zuora Inc. 101 Redwood Shores Parkway,
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