After a decade of seemingly unstoppable success, comic book movies have hit a wall. Terrible audience reviews. Disappointing box office results. Executives scared away from pursuing additional films. And this year, Marvel Entertainment co-produced and Sony distributed arguably the worst film in this genre ever made. That brings us to that revealing quote.
It comes from none other than actress Dakota Johnson, talking about her latest film, "Madame Web," which is on track to become one of the biggest comic book movie flops in history. When the star of your movie is panning it on the promo tour, you know something is wrong.
This isn't just another negative movie review. The "Madame Web" narrative, as aptly summarized by Johnson, serves as a crucial lesson for all businesses: understanding and meeting consumer demand is key.
But wait, you say! Isn't it already obvious to all that you have to start with the customer? Didn't I just say in the last article that the new world we've been evangelizing – one that starts with the customer in the middle, is now the new normal? Yes. But here's the problem: even though we're in the new normal, too many company strategies are still focused on the past, where they push supply instead of monetizing demand.
What do I mean by that?
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