Subscribed Newsletter: What publishers can learn from Starbucks

What usage-based pricing could mean for the future of media consumption

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Can the Starbucks card model work for publishing? We've all had this experience: Someone sends us an article, we click on the link, then bam, we hit a hard paywall. I actually get blamed a lot for this, as at Zuora we power a lot of paywalls for some of the most popular publishing brands in the world. They're critical for publishers, but as a reader, there's still something between me and the content I'm trying to read. So what are my choices when I see that paywall? I can sign up for a free trial. Nope, I've done that already. Discount subscription? No, I'm not yet ready to commit to a recurring relationship. But, I'd be willing to pay something to read the article. Is there another option? READ MORE Plus, join us at Subscribed Live Bay Area on June 26. We're assembling a roster of top leaders to discuss how to bring Total Monetization to life. We'll dive deep into topics we've explored in Subscribed Weekly, like: Monetizing AI: How to leverage AI for profitability and growth Customer relationships: Building lasting connections that drive value Diverse monetization models: Exploring consumption, usage-based pricing, and more See you on the 26th? REGISTER NOW Subscribed is presented to you by Zuora. The opinions expressed are personal opinions, not those of the company. The companies mentioned in this newsletter are not necessarily Zuora customers. Zuora Inc. 101 Redwood Shores Parkway, Redwood City, CA 94065 Mail: info@zuora.com | Phone: (800) 425-1281 © 2023 Zuora Inc. All Rights Reserved. Forward to a Friend If you wish to update your email preferences, visit our Subscriber Portal, or unsubscribe from future emails.

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