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For the past few months, we've challenged this community to think and move beyond singular, one-size-fits-all revenue models to a range of offerings and a mix of pricing models to match ever-evolving consumer demand. We call this strategy Total Monetization. We came to you first with this answer to the market shakeout we're facing and a new vision for how to do modern business. Now, we're taking the show on the road — and we want you there with us. Join us at Subscribed Live Bay Area on June 26. So far, we've talked about the market conditions we face, how to shift from a supply-driven strategy to one that monetizes demand, and the technology needed to match and remain aligned with consumer demand. At our event, we're assembling a roster of top leaders to discuss how to bring Total Monetization to life, including: Michelle Lee, Founder and CEO of Obsidian Strategies (former executive at Google and Amazon) Abhisht Arora, Chief Strategy Officer at Zoom Katie Healon, Senior Director of Pay Processes at 24 Hour Fitness Ramya Raj, VP & Global Head of Go-to-Customer Solutions at Genesys … and many more! We'll dive deep into topics we've explored in Subscribed Weekly, like: Monetizing AI: How to leverage AI for profitability and growth Customer relationships: Building lasting connections that drive value Diverse monetization models: Exploring consumption, usage-based pricing, and more Why attend Subscribed Live? Gain actionable insights from industry experts. Network with peers and build valuable connections. Return to work with transformative ideas to impress your team (and customers) and drive results. Event details Date: June 26th Time: 8:00 AM to 5:00 PM Location: Virtual, or in person at Ciel Studios in Berkeley, CA If you've been reading Subscribed, you're already ahead of the game, but there's so much further to go! See you on the 26th? REGISTER NOW We subscribe to modern business. Subscribed is presented to you by Zuora. The opinions expressed are personal opinions, not those of the company. The companies mentioned in this newsletter are not necessarily Zuora customers. Zuora Inc. 101 Redwood Shores Parkway, Redwood City, CA 94065 Mail: info@zuora.com | Phone: (800) 425-1281 © 2023 Zuora Inc. All Rights Reserved. Forward to a Friend If you wish to update your email preferences, visit our Subscriber Portal, or unsubscribe from future emails.

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