Subscribed Newsletter: How the freemium model can help unlock recurring growth

A free path to your product, combined with other pricing models, could be a powerful magnet for customers.

How the freemium model can help unlock recurring growth

Last year, gamers in the U.S. clocked an astounding 45 billion hours on online video content, according to Comscore's 2024 State of Gaming Report. This creates a massive opportunity for monetization, with options like in-game product placement and livestream sponsorships offering a direct line to this highly engaged audience. Two-thirds of gamers even say they're even okay with in-game ads, seeing them as a positive or neutral part of their experience. But the stat I found most interesting is that 82% of gamers have made in-app purchases in freemium games. This speaks to the strength of the freemium model and how eager players are to invest in their gaming experience. This success might seem unique to the gaming industry, but businesses across all sectors can use similar strategies to their advantage. READ MORE Subscribed is presented to you by Zuora. The opinions expressed are personal opinions, not those of the company. The companies mentioned in this newsletter are not necessarily Zuora customers. Zuora Inc. 101 Redwood Shores Parkway, Redwood City, CA 94065 Mail: info@zuora.com | Phone: (800) 425-1281 © 2023 Zuora Inc. All Rights Reserved. Forward to a Friend If you wish to update your email preferences, visit our Subscriber Portal, or unsubscribe from future emails.

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