| "Can I speak to your manager?" has taken on a whole new meaning. Are they asking for the store manager? Their state lawmaker? Governor? Member of Congress? President of the United States?
Yes.
Consumers have had it with the shady tactics of bad actors who quickly and gladly accept new subscribers but make it all but impossible for them to end the relationship. Now, the matter's reached the desk of President Joe Biden. His administration is pushing for a new Federal Trade Commission rule that would make canceling subscriptions as easy as it was for consumers to sign up for them. Meanwhile, California, often the first mover, already signed into law their own rules that carry the same effect, albeit on a relatively smaller scale.
This might sound like a nightmare for companies that live and die by recurring revenue, but it's actually a boon for businesses.
| | | | Zuora Inc. 101 Redwood Shores Parkway,
Redwood City, CA 94065
Mail: info@zuora.com | Phone: (800) 425-1281
© 2023 Zuora Inc. All Rights Reserved. | | | | | | |
If you wish to update your email preferences, visit our Subscriber Portal, or Unsubscribe from future emails. You can also email us at unsubscribe@zuora.com.
Tidak ada komentar:
Posting Komentar