Subscribed Newsletter: Introducing the newest members of the subscription economy: pausers

The rise of the subscription pauser is a clear signal that rigid pricing models no longer fit the modern consumer.

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Introducing the newest members of the subscription economy: pausers

I'm all caught up on "House of the Dragon." And the next season doesn't premiere until ... *checks notes* ... 2026. So what now? I've seen all of "Succession," "The Last of Us," and "Hacks." Seen all of "The White Lotus," which isn't back either. Don't think "Euphoria" is for me. So why should I keep paying for Max each month if I don't plan on using it for a while? In the past, customers in this situation would just cancel. Now, businesses are offering the unique option for them to take a break, and millions of people are taking them up on their offer. Welcome to the new category of subscribers — the pauser. READ MORE Subscribed is presented to you by Zuora. The opinions expressed are personal opinions, not those of the company. The companies mentioned in this newsletter are not necessarily Zuora customers. Zuora Inc. 101 Redwood Shores Parkway, Redwood City, CA 94065 Mail: info@zuora.com | Phone: (800) 425-1281 © 2023 Zuora Inc. All Rights Reserved. Forward to a Friend If you wish to update your email preferences, visit our Subscriber Portal, or unsubscribe from future emails.

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